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Facebook is becoming more of a pay-to-play site and you need to run Facebook ads each month to reach your perfect clients.
n my opinion, Facebook Ads are one of the most under-utilized and cheapest sources of marketing to your perfect client on the web right now. Here are some of the great things that you can do with Facebook ads:
Build your e-mail list
Target your competitors fans
Target your perfect clients by demographics
Target your local market
Reach more of your fans for pennies per engagement
Use conversion pixels to see exactly how much it costs you to get a new customer or e-mail subscriber
Advertise to people who have visited your website
I have been running Facebook ads for clients and my own business for years and I KNOW WHAT WORKS. I have run successful campaigns from starting at $5/day all the way up to ones running for $1000/day.